A nontoxic purple shampoo handmade in Sweden. 

This is a very gentle, moisturizing formula that works to neutralize yellow tones with Campeche Logwood and Acid Violet 43.

Campeche Longwood gives tones of blue and violet and has been used for centuries as a natural textile color. It also works to strengthen worn hair and rebuild the hair shaft.

This formula provides shine, volume and luster without stripping hair and scalp or over-cleansing. Gentle enough to use as a daily shampoo. A great fit for people with dry hair, maturing hair and medium to thin hair. 

Suitable for blond, gray and bleached hair. Can be used everyday without dulling tone or adding pigment.

This is a foaming formula with a light citrus scent. Packaged in an 11 oz plastic squeeze bottle.  


Apply shampoo to dry hair and let it sit for 5-10 minutes. Shampoo your hair twice over to get a full lather and the full effect of the pigment. Rinse thoroughly in between. We recommend Conditioner N°24 for a more intense result.

Aqua, Decyl Glucoside, Sodium Cocoyl Glutamate, Sodium Laurylglucosides Hydroxypropylsulfonate, Glycerin, Olive Oil Polyglyceryl-4 esters, Guar Hydroxypropyltrimonium Chloride, Xanthan Gum, Simmondsia Chinensis Seed Oil, Dehydroacetic Acid, Haematoxylum Campechianum, Citrus Paradisi, Boswellia Carterii Oil, Acid Violet 43.

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